What makes the Masters and Augusta National Golf Club such a bucket list destination is its exclusivity. Not just any golfer can enter to play at Augusta, and not just any patron can buy a ticket.

This year’s “tradition unlike any other” is unique in multiple fashions. In August, Augusta National Chairman Fred Ridley announced the 2020 Masters would be staged without patrons or guests due to the COVID-19 pandemic. From the Nov. 12-15 dates to the news of the Par 3 Contest being canceled and ESPN’s College GameDay broadcasting on-site, the changes don’t stop there.

For the first time in its illustrious history, the tournament is providing online shopping for Masters merchandise. But there’s a catch: You must be a patron who had tickets for the 2020 Masters Tournament or 2020 Augusta National Women’s Amateur.

An email sent to patrons last month outlined the special access to signature items, including expertly crafted apparel, unique collectibles and one-of-a-kind gifts via the online Masters Patron Shop, which is live now until Nov. 15.

Patrons are able to place only two orders on an array of items, such as (but not limited to):

  • Masters Santa gnome ($49.50)
  • Embroidered pin flag ($25)
  • Mug ($15),
  • Poster of the 12th hole and Hogan bridge ($35)
  • Long sleeve t-shirt with Masters gnome or Masters logo ($49)
  • Knit toboggan hat ($35)

The highlight of the shop, however, is the Taste of the Masters pack. The $150 bundle includes a pound of the Masters’ famous pimento cheese, as well as its egg salad and pulled pork barbecue, caramel popcorn, potato chips and chocolate chip cookies.

A screenshot of the Taste of the Masters pack available for purchase online via the Masters Patron Shop.

So if you were lucky enough to secure a ticket, what are you still doing reading this?

The Augusta Chronicle’s Jozsef Papp contributed to this article.


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