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The new president and CEO of the U.S. Ski and Snowboard Association has vivid memories of her first time clicking into boots on a mountain in Chamonix, France, during a school trip at age 12. Now Goldschmidt runs the federation that will account for about half of the U.S. athletes headed to the Beijing Olympics in less than two months, and likely some of the biggest names, such as ski racer Mikaela Shiffrin and snowboarders Chloe Kim and Shaun White. Goldschmidt had been CEO of the World Surf League and her previous experience includes stints at the NBA, Women's Tennis Association and PGA European Tour.

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